Linda Jacobson

Empowering professionals to improve healthcare and education through emerging technologies  

LJacobson headshot | 510-926-0699 |   LinkedIn | SF Bay Area

Healthcare and enterprise tech solutions marketer and journalist with expertise in driving data-driven corporate strategy, integrated content production, and partner management
Award-winning track record in creating go-to-market + growth initiatives that enhance efficiency, control costs, and deliver return on investment — raising brand awareness and market share
Hands-on knowledge of multiple verticals, particularly elder-care and mental health, device manufacturing & engineering, education, and data visualization
Committed to meeting demands of sales teams through communication and collaboration, conveying insights into prospects’ activities throughout the funnel, from early stage interest on 3rd-party websites to interactions with post-purchase content


Virtual & Augmented Reality Project Lead
Treasure8 LLC, San Francisco, 2017 – present

  • Established new business unit to serve as lead systems integrator: created and implement business development strategy and negotiated co-marketing partnerships with 4 immersive content studios
  • To raise clients’ visibility and lead gen, produce and project-manage augmented reality (AR) and virtual reality (VR) application development on mobile, AR smart-glasses, and VR headsets — from conceptualization to 3D modeling, art production, 360º image capture, UI/UX/audio design, programming, QA, client training
  • Prospect and develop sales leads, generating interest from food process equipment suppliers, including GEA, JBT, and Heat and Control
  • Synthesize and present VR user research and ROI metrics to food companies, promoting training, design, and marketing solutions; attracted 7 RFPs from equipment / consumer packaged goods manufacturers since Q2-2017 (in progress)

Marketing Communications, Market Analyst, Project Manager
Set It Spinning LLC (own consulting business), 2009 – present

  • Researched and reported enterprise and healthcare user / vendor behavior and requirements supporting launches for FirstHandVR, Rendever, and Greenlight
  • Co-produced VentureBeat’s MB2017, attended by >500 marketing execs; recruited 30+ luminaries from New York Times, DowJones, GoPro, AirBnB, Kia Motors, and other hot brands using AI tech; designed and moderated chatbot ROI panel
  • Advise early-stage ventures on branding strategies, including RelaxVR, CYAMA
  • Pilot-tested and delivered user feedback to virtual reality healthcare startups, with hundreds of seniors, care-givers, geriatric care managers, and assisted-living execs
  • Wrote and edited Rendever pilot-program proposals and marketing content; managed communications with four residential-care providers, driving early adoption of pilot VR programs for eldercare and dementia care
  • Negotiated vendor agreements with 21 assisted-living providers including Brookdale, SRG, Oakmont Senior Living, Watermark, and others

Manager, Communications and Marketing
PARC, a Xerox Company, Palo Alto, 2006 – 2009

  • Created and implemented strategic marketing strategies, managing 5-person team and dozens of creative and tech contractors, increasing employee morale and engagement
  • Oversaw new website design, architecture, UX, and content development; increased website traffic 10X; won honorary Webby award and Xerox performance award
  • Developed, wrote, edited, and tested sales and marketing messaging and collateral, branding, positioning, CEO presentation decks, and global PR campaigns
  • Partnered with Xerox VP of Public Relations to manage national media relations and analyst relations, serving as lead liaison with Xerox chief executives, resulting in extensive monthly earned media
  • Produced and directed live, multimedia town-hall events every other month, managing 150-seat auditorium, earning CEO commendations for enhancing employee engagement

Virtual Reality Evangelist & Senior Marketing Manager, Enterprise Solutions
Silicon Graphics (SGI) & Glass House Studio, 1995 – 2006

  • Planned and activated global SGI product launches and PR strategies to create demand for graphics workstations, SDKs, and integration services, growing small VR business unit’s revenues to $150MM annually within 2 years
  • Recruited, trained, and managed five product marketers and partner managers who consistently hit quota and performance goals
  • Created and implemented annual integrated, global marketing plans across multiple vertical industries, including first-ever localized sales trainings to fill the funnel of media, government, engineering, education, and medical deals
  • Managed company’s booths and partners at international trade-show exhibits, from 10×20’ up to 100×100’ anchor booths
  • Created and produced video and print news releases that reached millions and earned global media coverage
  • Partnered with field teams in US, Europe, Asia, and Australia, producing localized educational content for events at universities, museums, and corporate R&D labs
  • Proposed, produced, and delivered “Event in a Box” field marketing program to >40 sales teams in North America, EMEA, and Asia-Pac regions

Journalist, Editor, Photographer, Media Producer

Wrote ground-breaking books about digital media, CyberArts: Exploring Art & Technology  and one of the first books about consumer VR: Garage Virtual Reality

Co-founding Editor: Wired and EQ Magazines, defining and launching product, hiring and assigning writers, photographers, and illustrators, and managing editorial calendars


  • Board of Directors, Virtual World Society — promoting VR/AR for social impact
  • Founder / host, East Bay Virtual Reality Alliance — bringing VR & AR enthusiasts together in the SF East Bay area since 2015, supported by Sony, HTC, Sixense, Rothenberg, others
  • Virtual World Society’s Honorary Nextant medallion for contributions to the XR field
  • Xerox Exceptional Performance Award for Project Management
  • Webby Awards, 2010 Honoree, Corporate Communications, for
  • International “Cinema in Industry” (Cindy) Silver Award for documentary video

Trade show production/operations | Project management methodologies and tools: agile / waterfall / traditional; Clubhouse, Slack, BaseCamp, Trello | Salesforce, Constant Contact, custom CRM systems | SEO, PPC, Google analytics | audio / video production | presentations

Bachelor of Science in Journalism, Boston University; graduated with honors
Ongoing learning and development; coursework in project management methodologies and tools; certification as Certified Senior Advisor® in elder-healthcare market


Download PDF version of Résumé