Linda Jacobson

Virtual reality pioneer with deep experience in journalism and       education/healthcare industry marketing

LJacobson headshot

LindaJ@well.com | 510-926-0699 |   LinkedIn | Berkeley, California

Veteran science and tech journalist, founding editor of Wired and EQ magazines, and critically acclaimed book author Award-winning video producer and public speaker who connects contrasting concepts to weave strong narratives and convey ROI
Spreads excitement about the benefits of sensory immersion to professional, academic, and consumer audiences and  influencers Creates rich content, media strategy, and editorial plans, enlightened by data and audience response
Passionate VR evangelist with extensive knowledge of 3D graphics and modeling, UI design, tracking, facial recognition, SDKs, augmented reality, and computer vision Collaborative self-starter and supportive mentor who inspires creative and tech teams to build a culture of excellence

EXPERIENCE

Communications consultant and Certified Senior Advisor®, Set It Spinning LLC, Berkeley, 2009 – present

  • Write/edit, illustrate, and deliver integrated marketing programs for healthcare services agency; designed campaigns resulting in 28%+ open rate and grew sponsorships by 50%, including first media sponsor, East Bay Express; wrote winning grant applications submitted to major corporate sponsors
  • Advise two virtual reality healthcare startups, providing business development and customer relationship support for using VR to reduce anxiety and stimulate memory
  • Teach digital media and social media to seniors at assisted-living communities throughout SF East Bay area
  • Co-founded and host events for East Bay Virtual Reality Alliance
  • Negotiated co-marketing agreements and deliver marketing services for national and regional assisted-living providers, including Brookdale, Sunrise, Aegis, Oakmont, and Vintage Senior Living
  • Lecture on topics related to innovations in aging and cognitive health (Osher Lifelong Learning Institute, Alzheimer’s Services of the East Bay, Hillside Club, other venues)

Manager, communications and marketing, PARC, a Xerox Company, Palo Alto, 2006 – 2009

  • Collaborated with senior executive team to identify and prioritize corporate marketing / recruitment content ideas and media opportunities, and cultivate spokespeople – then measured, analyzed, and optimized for program success
  • Partnered with Xerox VP of Public Relations to develop PR strategy and manage PARC’s national media relations and analyst relations, serving as lead liaison with Xerox chief executives, and drove Xerox’s re-branding of PARC
  • Developed, wrote, edited, and tested content: collateral, branding and positioning statements, executive presentations, and PR campaigns, resulting in frequent coverage by influential journalists
  • Managed $100K communications budget and cross-functional teams including 5 FTEs and external PR and design agency vendors; set and tracked quarterly and annual performance goals
  • Oversaw new website design, info architecture and UX, and content development; resulting site increased website traffic tenfold; won honorary Webby award for new site launch and Xerox performance award for project management
  • Managed 150-seat auditorium, producing 6 live multimedia events per year, receiving  CEO commendations for enhancing employee engagement

Virtual reality evangelist, product manager, and content producer, Silicon Graphics and Glass House Studio, Mountain View and Half Moon Bay, 1995 – 2006

  • Developed product launch and PR strategies to generate demand for immersive 3D and volume visualization products and services, growing new business revenues to $150M annually within 2 years
  • Created and implemented annual integrated, global marketing plans across multiple vertical industries, especially education and training, manufacturing, entertainment and medical/healthcare
  • Created and produced video and print news releases that achieved global media coverage on web, in print and via broadcasting, reaching millions of viewers and readers
  • Partner with field sales throughout U.S., Europe, Asia, and Australia, to produce localized content for PR events at universities, museums, research labs, and Fortune 500 companies
  • Recruited, trained, and managed product marketing and partner management team

Writer/editor, music industry journalist, event producer, San Francisco, 1990 – present

  • Extensive content creation and production: magazine features, videos, news releases, white papers, websites, social media, executive presentations, sales collateral, ads, patent applications
  • Wrote ground-breaking book about digital media, CyberArts: Exploring Art & Technology
  • Co-founding Editor: EQ magazine, Wired Magazine
  • Organizer, producer, and emcee of dozens of events and exhibitions of all sizes, addressing creative and technical professionals and the general public; including Bay Area’s first VR meetup
  • Wrote one of the first books about consumer VR: Garage Virtual Reality

HONORS & AWARDS

  • Webby Awards, 2010 Honoree, Corporate Communications, for PARC.com
  • Xerox/PARC Exceptional Performance Award for Project Management
  • Silicon Graphics Award for Excellence in Customer Presentations
  • International “Cinema in Industry” Silver Award for documentary video about virtual reality

SKILLS

Vendor relations & partner management | Event and trade show exhibit production & operations | Budget setting & management   | Slack, BaseCamp, Trello   | Salesforce, CRM  | HubSpot, SEO, PPC, Google analytics, HTML | Digital asset, content, and email management systems | Powerpoint, Keynote, Photoshop, In-Design, Illustrator, basic video and audio production | Community service and leadership

EDUCATION

Bachelor of Science in Journalism, Boston University College of Communications; graduated with honors, dean’s list 4 years

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